About Us– Zhora1

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About Us

OUR STORY

Zhora Beauti was born for the relaxed luxury of slow skincare.

It is an ode to beauty rituals at a pace that nourishes the soul as much as it restores the skin. In a world craving instant gratification, we offer a quiet moment to reconnect with yourself, awaken your senses, and allow your inner brilliance to emerge naturally.

We have returned to our Moroccan origins to unearth and reinterpret its timeless beauty secrets for the modern woman. Not crafted for fleeting results, our products nourish, restore, and connect you to nature, unveiling a deeper, more authentic radiance.

Drawing on our heritage of care, we lovingly select each ingredient, from the untouched, golden drops of argan and olive oils to the purest of botanicals, and formulate our products with the intent of a master artisan. The combination of nature and science results in a skincare collection that is both extremely effective and intensely luxurious.

Rooted in Morocco, refined in Dubai, and prepared for the world - we invite women everywhere to rediscover beauty that feels real, lasting, and truly their own.

THE BEAUTI ETHOS

At Zhora Beauti, skincare goes beyond the product. We consider it a philosophy, a way of life that honors balance, purity, and purpose. We truly believe that beauty is a reflection of how we care for ourselves and the world around us. Zhora Beauti is not just about enhancing your skincare routine; it is about bringing a positive lifestyle shift. A rhythm that restores, a philosophy that uplifts, and a glow that begins within.

Purity with Purpose

Each ingredient is a promise of our clarity and mindfulness. We embrace the enriching properties of nature and ensure our formulations are free from unnecessary additives. We do not observe purity as a trend but as a reflection of our transparency and trust.

Science Meets Soul

We combine time-honored Moroccan traditions with modern scientific precision, giving you skincare that feels indulgent and delivers visible, lasting results.

Sustainability as a Standard

From the ingredients to our packaging, respect for the planet and its people is evident in everything we do. We consider luxury a responsibility that leaves a positive imprint on our customers and the earth.

Radiance from Within

For us, beauty is a daily act of nourishment. Our products are designed to encourage self-connection and inner wellness, an invitation to live clean, live well, and let that radiance show on the surface.

THE BRAIN BEHIND THE BEAUTI

Zouhour Agour embodies clean and healthy living, and Zhora Beauti is an extension of her everyday life. Born in Morocco, she grew up in the serene lap of nature. The lush olive groves, mesmerizing argan oil traditions, and rejuvenating hammam rituals shaped her belief that true beauty is a direct reflection of what we put into our bodies, how we care for our skin, and the balance we create within.

Her life is guided by the same principles she pours into Zhora Beauti - mindful nourishment, clean ingredients, and daily rituals that nurture body and spirit alike. From a diet rich in natural, wholesome foods to her commitment to self-care practices rooted in heritage, Zouhour lives as her brand’s first and most authentic ambassador.

With a diploma in natural product manufacturing, she accentuates this philosophy with science, transforming natural ingredients into safe, effective, and luxurious formulations. Every product she develops is both inspired by her heritage and benchmarked against her unflinching standards of wellness.

Launching from Dubai, the ever-bubbling melting pot of heritage and innovation, Zouhour shares her vision of beauty that is pristine, soulful, and sustainable. Skincare is not a surface fix but a deeper insight into how we live - and she invites women everywhere to experience the same harmony of inner health and outer radiance.

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